Professional with a strong background in corporate management, admissions, and business strategy. I currently serve as the National Corporate Relations Manager at Tecnológico de Monterrey, where I lead strategic initiatives for business engagement and institutional relations.
Previously, I worked as the Director of Admissions at CEDIM México for nearly seven years, driving institutional growth through innovative student recruitment and management strategies. I also have experience in consulting and project management in both the educational and corporate sectors, having collaborated with the Technological Educational Institute of Crete.
My career in the retail sector includes seven years at OXXO, where I held key roles in business strategy, market analysis, and category management, contributing significantly to product development and market positioning.
I hold a degree in International Marketing, Media and Promotion from Universidad de Monterrey and a master's degree in Management and Marketing from OTH Regensburg. Additionally, I have enhanced my expertise with certifications such as Fundamentals of Online Marketing from Harvard Business Publishing.
My passion lies in developing innovative strategies that create impact in both education and the corporate sector, fostering institutional and professional growth through strategic partnerships.